Advertising is the only language of communication between the consumer and the brand. If you personify brands, and a consumer’s experience with a product is the equivalent to a romantic courtship, then advertising is really about establishing the trust that gets you there. It’s about uncovering, understanding and linking the needs and aspirations of one…

(SOURCE) https://www.adweek.com/brand-marketing/getting-back-to-the-basics-of-human-connection/