Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning: optimized targeting and Exchange Provided Identifiers (EPID). Optimized targeting is currently available for YouTube video action campaigns within Display & Video 360, and it uses machine learning to help advertisers find new and relevant customers…

(SOURCE) https://www.adweek.com/programmatic/google-adds-2-new-first-party-data-solutions-to-display-video-360/