Google added another first-party data solution for Display & Video 360, Publisher Advertiser Identity Reconciliation, which gives publishers and advertisers the option to securely and privately reconcile their first-party data for audiences who have visited both an advertiser’s and a publisher’s site. Advertisers and publishers will be able to activate encrypted first-party information unique to…

(SOURCE) https://www.adweek.com/programmatic/google-unveils-pair-another-first-party-data-solution-for-display-video-360/