Private label products have been stealing market share from national brands for years, but that growth accelerated in 2022 as inflation caused shoppers to shift their purchasing behaviors to save money. That’s why delivery platform Gopuff is looking to capitalize on the trend by launching its first private label brand, created in collaboration with Phoenix…

(SOURCE) https://www.adweek.com/commerce/gopuffs-first-private-label-brand-debuts-with-nba-star-chris-paul/