It was a risk, more than 40 years ago, for a burger purveyor like Hardee’s to add made-from-scratch biscuits to its menu. But it paid off when the freshly-baked breakfast staple began selling like, well, hotcakes. As an homage to the Southern favorite, Hardee’s is launching the famous carb’s first boozy brand extension. Tapping into…

(SOURCE) https://www.adweek.com/brand-marketing/hardees-debuts-strawberry-biscuit-ale-as-an-homage-to-its-hot-selling-breakfast-carb/