If a company internship imparts some wisdom to the students it employs, that’s typically good enough. If those interns teach a company about itself, turn weaknesses into strengths and create a better future for everyone involved, that’s the ideal outcome. Seven years ago, General Motors paired its Chevrolet brand with the National Newspaper Publishers Association…

(SOURCE) https://www.adweek.com/brand-marketing/hbcu-interns-drive-chevrolet-marketing-to-fresh-perspective/