Hero Media and AdTheorent are partnering to create a new demand-side platform (DSP) that aims to bring more programmatic technology to multicultural marketing. The platform, Hero One, helps advertisers target diverse audiences across an array of media, including Hero Media’s Black-owned media network, as well as the full swath of inventory monetized by supply-side platforms…

(SOURCE) https://www.adweek.com/media/hero-media-and-adtheorent-launch-dsp-to-target-diverse-audiences/