Grace Heskey, a student at Miami Ad School who is based in the Dominican Republic, said advertising in her country is defined by surface-level product pushes–made by the same brands that persistently win over jurors for their cinematic storytelling in other markets. In her country, she observed, marketing is often generic, and contributing to the…

(SOURCE) https://www.adweek.com/brand-marketing/hispanic-and-latinx-communities-still-feel-typecast-in-advertising/