When Allison Wolf entered the workforce, promoting altruism in advertising felt more like an oxymoron than a feasible career arc. But after shadowing colleagues who used marketing spend on inclusive media, she realized brands can covertly contribute to social change when they promote their products in the right places. Not long after joining WPP’s Mindshare…

(SOURCE) https://www.adweek.com/media/how-allison-wolf-reroutes-ad-dollars-to-fund-social-change/