When genealogy website Storied needed content for a series of online video ads, the company decided to tap a state-of-the-art creative partner: research group OpenAI’s ChatGPT text generator. Storied, along with agency 2Player, used the buzzy machine learning tool to produce a set of character backstories for a fictional family that would serve as the…

(SOURCE) https://www.adweek.com/brand-marketing/brands-agencies-experimenting-chatgpt-copywriting-chatbots/