Consumer packaged goods brand Danone North America and credit card firm Discover have joined advertising platform Kargo’s Multicultural Content Amplifier (MCA) Program to drive more media spend toward diverse-owned publishers, beginning members of the Black Owned Media Equity & Sustainability Institute (Bomesi). Kargo’s program, which will launch July 1, offers diverse-owned publishers a mix of…

(SOURCE) https://www.adweek.com/media/how-danone-and-discover-are-supporting-diverse-publishers/