When Drake and 21 Savage dropped their highly anticipated collaboration “Her Loss” in November, fans expected elite beats, playful raps and a megawatt duo looking to parlay the success of a No. 1 single into an enjoyable long-form album. What no one expected was a subliminal diss of stale marketing strategies in the music industry….

(SOURCE) https://www.adweek.com/brand-marketing/drake-21-savage-album-stunt-called-out-stale-music-marketing/