Despite predictions that generative artificial intelligence will drive a massive increase in energy demand, AI companies are only beginning to consider the climate impact of their products. While some applications of the tech could support agencies’ sustainability goals, developing and using generative AI tools requires massive amounts of energy which, in turn, generates climate-warming greenhouse…

(SOURCE) https://www.adweek.com/media/how-marketers-start-to-address-ais-green-problems/