Like many brands on TikTok, Microsoft Windows was seeking attention, but from the one person who wouldn’t listen. The object of Window’s affection was TikTok comedian Emily Zugay, known for making fun of brand logos and offering her own goofy redesigns. After Windows commented relentlessly on her videos, the creator finally gave the Windows’ four-paned…

(SOURCE) https://www.adweek.com/media/how-microsoft-windows-reached-1-million-tiktok-followers-in-nine-months/