As an undeniable authority in the tech and printing space, HP doesn’t have to worry about raising consumer awareness. Since stepping into his global CMO role in 2018, Vikrant Batra has instead focused on uniting a diverse catalog and consumer base under a central message. Whether HP is selling 3D printers to global companies or…

(SOURCE) https://www.adweek.com/brand-marketing/hps-vikrant-batra-prioritizes-building-the-tech-brand-not-just-selling-product/