Automaker Hyundai’s U.K. campaign was released in January to put the correctly pronounced brand’s name on the lips of the public, nearly tripling its brand consideration score in the process. According to the research company YouGov, the campaign, created to drive awareness of how to correctly pronounce the name of the South Korean motor company,…

(SOURCE) https://www.adweek.com/brand-marketing/hyundais-brand-consideration-peaks-after-ad-correcting-how-people-say-its-name/