This week, the GQ franchise GQ Sports announced the launch of its first consumer event, a one-night celebration tied to the Super Bowl called the GQ Sports Style Hall of Fame, an effort that will strengthen the experiential portfolio of Cond? Nast and draw more brands’ sports marketing budgets. The event, which takes place in…

(SOURCE) https://www.adweek.com/media/in-the-super-bowl-gq-sports-eyes-its-met-gala-moment/