Modern period dramas aren’t all about tight bodices and gentle tea parties, as Irish betting site Paddy Power shows in its latest campaign, a spoof on the Netflix series Bridgerton. To promote its free daily bingo offering, the mischievous brand is presenting a 30-second TV campaign called “Bingoton: Drama With Balls.” The film transports viewers…

(SOURCE) https://www.adweek.com/brand-marketing/irish-betting-site-spoofs-bridgerton-to-promote-bingo-platform/