In 2017, amid the buzz of the Cannes Lions International Festival of Creativity, holding company Publicis Groupe dropped a bombshell. The network announced that it was foregoing all marketing efforts and awards including Cannes for the next year to refocus its resources on developing an artificial intelligence platform called Marcel. Though Publicis Groupe CEO Arthur…

(SOURCE) https://www.adweek.com/agencies/its-ok-to-talk-about-ai-now-publicis-hits-back-at-haters-by-celebrating-marcel-in-cannes/