There was a time when travel-related brands heavily relied on influencers to sell a fantasy. These partnerships often resulted in a Facetuned photograph of a popular figure on a sandy beach, standing in crystal-clear waters with a candy-colored cocktail. Or they could be seen enjoying a picturesque view from their fancy hotel room, perhaps quietly…

(SOURCE) https://www.adweek.com/creativity/kimptons-new-campaign-unpacks-aspirational-travel-media-to-make-room-for-real-experiences/