Two separate ad campaigns for supermarket staples have dropped recently, one from Oatly and the other from the California Milk Processor Board (CMPB), timed to the busy back-to-school shopping season. And while each is sassy, snarky and on-brand in its own way-intentionally lo-fi on one end and boosted by AI on the other–the collective impact…

(SOURCE) https://www.adweek.com/brand-marketing/latest-oatly-and-got-milk-ads-bring-the-dairy-battle-to-a-boil/