For NBA champion LeBron James and Premier League star Erling Haaland, success is a family affair–both in and outside the sports realm. As a longtime Beats ambassador on top of his athletic career, James has expanded his partnership with the brand to include his wife Savannah, son Bryce and daughter Zhuri, in addition to son…

(SOURCE) https://www.adweek.com/brand-marketing/lebron-james-and-erling-haaland-prove-the-power-of-family-in-beats-ad/