It’s exciting to see lots of “likes” on our posts, and disheartening to see lower engagement–but which numbers actually matter, and why? In the latest episode of Let’s Talk About Brand, data scientist Katie Robbert of Trust Insights discusses the importance of which metrics do and don’t matter as you build your personal brands. And…

(SOURCE) https://www.adweek.com/brand-marketing/lets-talk-about-brand-podcast-katie-robbert-on-knowing-whats-working/