It all began with a DM. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie Lightning, via her TikTok page. The message was about hiring Jamison as the brand’s full-time chief TikTok officer for all of Made By Gather’s…

(SOURCE) https://www.adweek.com/media/made-by-gather-hires-nerfs-former-chief-tiktok-officer/