Recently, the programmatic industry has been coalescing around a new enemy, made for advertising (MFA) publishers. But, as with most of the problems within programmatic, the debate around MFA sites obscures the more important conversation: The proliferation, and continued transaction, of low-quality media. Earlier this month, supply-side platform Sharethrough removed MFA sites from all its…

(SOURCE) https://www.adweek.com/media/made-for-advertising-sites-are-programmatics-latest-boogeyman/