Fashion brand Madewell might be best known for denim, but it also wants to be the go-to brand for those who value self-expression and create content around it. More specifically, the social platform is courting young consumers who use TikTok and Instagram to do so. For its newly launched campaign, “When the Fit Hits,” the…

(SOURCE) https://www.adweek.com/commerce/madewell-tiktok-gen-z-creators-denim-campaign/