Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for being more effective after many viewings, as repeating a message multiple times can increase brand awareness and consumer recall, if done correctly. But some ads make great first impressions. They grab the viewer immediately and…

(SOURCE) https://www.adweek.com/agencies/making-great-first-impressions-why-creatives-wish-they-could-see-these-ads-for-the-first-time-again/