After backlash led Target and Anheuser-Busch to pull back on some of their Pride-related marketing and merchandise earlier this year, a chilling mood settled over the LGBTQ+ community’s annual celebrations. At the same time, threats of violence from anti-LGBTQ+ groups, in addition to a longstanding skepticism from the queer community regarding the authenticity of corporate…

(SOURCE) https://www.adweek.com/brand-marketing/marketers-are-caught-between-rainbow-hushing-and-lgbtq-controversies/