In a world now dominated by social media and streaming platforms, advertisers must aim to entertain more than ever to engage with audiences or else they will be ignored, say the majority of marketers in a new industry study. And yet over half say that the creative being produced is not entertaining enough to capture…

(SOURCE) https://www.adweek.com/brand-marketing/marketers-reveal-their-changing-attitudes-to-purpose-and-entertaining-ads/