Following a summer in where Spain saw some of the worst fires in its history, McDonald’s released a symbolic burger to highlight the issue with a campaign that aims to raise funds to support the restaurant chain’s farming partners in the afflicted country. With “The Burger That Could Not Be,” a three-week campaign devised by…

(SOURCE) https://www.adweek.com/brand-marketing/mcdonalds-campaign-supports-spanish-farmers-impacted-by-historic-summer-fires/