After a somewhat fallow period, Meta is regaining its footing with marketers. Three agency and brand sources told Adweek they are reallocating funds back toward Meta, especially compelled by the performance of Advantage+ Shopping Campaigns, an AI-driven tool that optimizes ads across audiences and ad formats, leaning on automation and machine learning to make up…

(SOURCE) https://www.adweek.com/media/meta-regains-some-of-its-mojo-for-marketers-thanks-to-ai-tool-advantage/