Just as beer ads have become synonymous with football, a viewer cannot watch a sporting event without being inundated with sports betting ads and betting lines on the bottom ticker of the broadcast. Now, thanks to Molson Coors and DraftKings, there will be a Super Bowl ad where those worlds collide. Molson Coors has previously…

(SOURCE) https://www.adweek.com/brand-marketing/molson-coors-and-draftkings-will-let-fans-guess-the-details-of-its-super-bowl-ad-to-win-500000/