It’s that time of year again! Each year during National Hispanic Heritage Month, we witness how many brands invest the majority of their Hispanic marketing budgets on campaigns, partnerships and experiential activation that are meant to acknowledge the community, celebrate their culture and recognize their achievements. Many of us cheer when we see that favorite…

(SOURCE) https://www.adweek.com/brand-marketing/more-than-family-and-soccer-why-hhm-campaigns-can-feel-hollow/