The American mall, as we once knew it, is dead. Once the prime shopping location and hangout spot for teens, many malls have transformed into lifestyle experience centers. Among the new offerings are celebrity-driven projects, such as last weekend’s grand opening of YouTube star MrBeast’s burger shop, which turned into into a mall experience that…

(SOURCE) https://www.adweek.com/brand-marketing/mrbeast-burger-malls-influencer-restaurants/