Streaming video has transformed television advertising by making it possible for brands of all kinds to buy its inventory, and NBCUniversal aims to capitalize on this newfound accessibility, said Jessica Reed, its vice president of product marketing and content strategy. In a conversation at Adweek’s NexTech conference in New York, Reed shared several examples of…

(SOURCE) https://www.adweek.com/programmatic/nbc-universal-ctv-democratize/