Linear TV’s ongoing declines aren’t breaking news. In July, streaming surpassed all other TV usage categories for the first time ever, according to Nielsen’s monthly total TV and streaming snapshot, The Gauge. For the month, a record 34.8% of all television viewing was done via streaming, 34.4% came via cable and broadcast was a distant…

(SOURCE) https://www.adweek.com/convergent-tv/netflix-co-ceo-predicts-the-end-of-linear-tv/