Giving brands a new way to interact with consumers, mobile developer Niantic launched its Rewarded AR ad format, which will allow mobile users to earn in-application rewards by interacting with advertisements in augmented reality. Powered by Niantic’s 8th Wall development platform, these Rewarded AR ads are now available in Niantic’s real-world games, including Pokemon Go….

(SOURCE) https://www.adweek.com/brand-marketing/niantics-new-ad-format-uses-augmented-reality-to-reward-mobile-users/