Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won’t be in the dark about how many viewers are watching the games–and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video’s NFL Thursday Night Football streaming broadcasts. This is the first time a streaming service…
(SOURCE) https://www.adweek.com/convergent-tv/nielsen-measurement-deal-amazon-thursday-night-football/