While in line to buy a train ticket one morning about four years ago, Pete Markey spotted a poster for improv comedy classes that would change his life. The ad prompted Markey, chief marketing officer of Walgreens-owned British health and beauty retailer Boots, to realize that while he did want to learn something new, his…

(SOURCE) https://www.adweek.com/brand-marketing/off-the-clock-the-boots-cmo-who-fell-in-love-with-improv-comedy/