Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter they are piloting the first fully standardized new currency and audience-based workflow using Mediaocean’s ad infrastructure. The pilot leverages VideoAmp data as an advanced currency, with the teams agreeing on the workflow, identifiers and overall…

(SOURCE) https://www.adweek.com/convergent-tv/paramount-and-omg-usher-in-next-step-in-new-currency-workflow/