Paramount+ has a secret weapon it hopes will grow its subscriber base. The platform’s parent company, Paramount, has partnered with Walmart to offer the streaming service to subscribers of Walmart’s membership program, Walmart+. The deal will give Walmart+ subscribers access to Paramount+’s essential tier, which costs $4.99 per month and is ad-supported. The news comes…

(SOURCE) https://www.adweek.com/convergent-tv/paramount-joins-walmarts-membership-program/