Paramount is officially pulling out of 2023’s upfront week. On Tuesday, ad sales chief John Halley sent an internal memo announcing the company would be abandoning its usual presence at Carnegie Hall during May’s upfront week, instead opting for a series of “high-impact, intimate gatherings in April for each of our major agency partners and…
Paramount Skipping Its Decades-Long Carnegie Hall Upfront Week Event in 2023
Share: