Paramount Will Merge Paramount+ and Showtime Content on Both Streaming and Linear

It’s showtime for Paramount+. Today, Paramount announced that it will integrate Showtime into Paramount+ across both streaming and linear later this year. With the change, the Paramount+ premium streaming tier and Showtime linear network will rebrand as “Paramount+ with Showtime” in the U.S. In a memo to employees, Bob Bakish, president and CEO of Paramount…

(SOURCE) https://www.adweek.com/convergent-tv/paramount-will-merge-paramount-and-showtime-content-on-both-streaming-and-linear/

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