Data-management platform Permutive is partnering with supply side platform PubMatic to make first-party publisher data more accessible to advertisers, Adweek has learned. Permutive will enable publishers to organize data for advertisers, while PubMatic will make it scalable on the buy side, according to Peter Barry, vp, addressability at PubMatic. The goal is to make the…

(SOURCE) https://www.adweek.com/programmatic/permutive-teams-up-with-pubmatic-to-solve-ad-tech-addressability-crisis/