It can be considered a victory as a home cook or caregiver to surreptitiously stuff zucchini into muffins or carrots into mac and cheese, serving those dishes to people who routinely shun vegetables. Mmmm, covert cuisine. But is it more satisfying to wait until the “victims” finish the meal, then tell them all the ingredients?…

(SOURCE) https://www.adweek.com/brand-marketing/plant-based-brand-wholly-veggie-drops-a-heavy-metal-anthem-for-healthy-eating/