As creators who don’t rely on commission checks, TikTok plastic surgeons are more concerned with performing celebrity facelifts than promoting facial cleaners. Viral surgeons like Richard Brown–whose account @therealtiktokdoc is approaching 8 million followers–favor educational content over sponsored posts. But Ian Wishingrad, co-founder and CMO of Three Wishes cereal, has persuaded this group of brand-hesitant…

(SOURCE) https://www.adweek.com/brand-marketing/tiktok-famous-plastic-surgeons-promote-breakfast-cereals/