The sports betting category is extremely crowded. With brands like DraftKings, FanDuel, Caesar’s and BetMGM dominating the ad spend race, it takes a lot to make a name for yourself. Sports betting platform PointsBet Sportsbook took the route of shock and disaster with a clip that saw former NFL star quarterback Drew Brees struck by…

(SOURCE) https://www.adweek.com/brand-marketing/pointsbet-sportsbook-looks-for-shock-with-drew-brees-lightning-marketing-stunt/