The alcoholic beverage market has a broad, multicultural fanbase, accruing $283.8 billion in revenue so far this year. However, the diversity of imbibers is not reflected in the industry itself. According to a study conducted this year by Pronghorn, Black consumers account for 12% of alcohol sales but only represent 7.8% of the workforce and…

(SOURCE) https://www.adweek.com/brand-marketing/pronghorn-black-entrepreneurs-spirits-industry/