The Super Bowl isn’t usually populated with tough subjects and emotional stories, but those companies that take chances with heavier subjects can make a big impact if the creative hits the right tone. Publicis Groupe is tackling a weighty subject–cancer–and is putting a highly emotive message into the Super Bowl. This is part of its…

(SOURCE) https://www.adweek.com/agencies/publicis-takes-cancer-wake-up-call-to-the-super-bowl/