At a European conference in 2018, an exec at a leading subscription news publisher candidly shared offstage that the company’s advertisers were feeling snubbed by the publisher’s loud proclamations of being a subscription-first company–because it seemed as if the clients’ wishes were less important than the subscribers’. Fast-forward a few years, and subscriptions have become…

(SOURCE) https://www.adweek.com/media/publishers-embrace-subscriber-audiences-to-power-2023-ad-revenue-2/